Rollover Premium Dog Foods are the original dog food rolls in North America. They are nutritionally balanced, all natural foods in a semi-soft (sliceable) format. Our dog foods are formulated to be a complete food for your dog (see Feeding section) however they are also great as a supplement to your dog’s current food or a topper to entice eating. If you need to give medications to your dog, just wrap it in a bit of Rollover food and your dog will never know! They love the taste SO much, you can even use them as a treat.